Real estate website design with IDX, MLS integration, and Local Pack visibility.
Hand-coded real estate websites for brokerages, individual agents, and property management companies. IDX/MLS integration, property listing schema, neighborhood pages for Local Pack capture, and lead-capture flows that route into your CRM.
What real estate websites usually get wrong.
- IDX iframe drag. Most agents embed IDX as a slow iframe. Lighthouse plummets, Local Pack ranking falls.
- No neighborhood pages. Buyers search '[neighborhood name] homes for sale.' If you have no neighborhood pages, you do not rank.
- Generic agent bio pages. Stock real-estate copy = duplicate content penalty. Agent E-E-A-T signals weak.
- Lead form to email only. Lead lost in inbox. Should route into CRM (Follow Up Boss, kvCORE, Lofty).
- No school + neighborhood schema. Schools and neighborhoods drive buying decisions. Missing schema = invisible to AI Overview.
Industry-specific requirements we handle.
Every real estate site delivered: RealEstateAgent + RealEstateListing Schema.org markup, IDX/MLS integration (Spark, IDX Broker, Showcase IDX, custom RETS), neighborhood pages with Place + School schema, CRM lead routing (Follow Up Boss, kvCORE, Lofty, Sierra Interactive), Fair Housing Act compliance copy review, photographer-friendly image handling (avif + webp with original DSLR-quality fallback), Google Business Profile per-agent and per-office.
Real Estate website pricing.
$5,997 (single agent) - $19,997 (full brokerage with multi-agent profiles, neighborhood pages, IDX)
Full breakdown of what is included at each tier: see /pricing/custom-website-cost/. Custom quotes within 48 hours.
Real Estate website questions.
Which IDX vendors do you integrate?
Spark Platform, IDX Broker, Showcase IDX, iHomefinder, RealtyJuggler, and direct RETS feeds. We avoid IDX-as-iframe — too slow.
How do neighborhood pages help?
Each neighborhood page targets '[neighborhood] homes for sale,' '[neighborhood] real estate,' and '[neighborhood] schools.' Massive long-tail traffic in established markets.
Can you do team / multi-agent sites?
Yes. Each agent gets a Person + RealEstateAgent schema block, individual GBP, and dedicated landing page. Brokerage has parent Organization schema.
How does lead routing work?
Form submissions hit a webhook, validated, scored, and POSTed into your CRM via their REST API. Optional Slack notification on hot leads.
Are you Fair Housing compliant?
Yes. Every copy review checks for steering, discriminatory language, and required equal-housing logo placement.
Ready to start your real estate website?
Free 48-hour written audit of your current site. No sales call.