Web Development for Trucking and Oversize Load Carriers
Heavy haul and oversize load carriers compete on capability, not price. The shipper booking a 14-foot wide load needs to verify pilot car experience, permit experience by state, and equipment capacity before they pick up the phone.
What trucking sites need that other transportation sites don’t
- Equipment specifications page with trailer types, max dimensions, max weight, and permit corridors
- Pilot car coordination capability disclosure (in-house vs subcontracted)
- Per-state permit experience matrix because permitting varies dramatically by state
- USDOT number, MC number, and SAFER profile linkout for shipper verification
- Insurance certificate request form with one-click delivery to verified shipper email
- MovingCompany or Service schema with serviceType specifying heavy haul vs oversize vs both
Shipper-side verification posture
Shippers vet carriers before they tender a load. The site has to deliver the verification fast: DOT number above the fold, SAFER profile linked, insurance certificate downloadable on request, equipment fleet listed with photos. A shipper who has to chase basic info goes to a competitor.
Per-state permit experience as differentiator
Permitting for oversize loads varies wildly between Texas and Pennsylvania. Carriers with documented experience in specific corridor states win loads that need that corridor. The site has to enumerate the states the carrier has permitted in, not just claim “48 contiguous states.”
Pricing
Production builds from $997. Full Visibility Stack from $397/month. See full pricing.
Trucking FAQ
- Should we publish rate per mile?
- Not publicly. Heavy haul and oversize rates depend on equipment, permitting, escorts, route, and time of year. Publish the capabilities; quote the rate per inquiry.
- Do we need separate pages per equipment type?
- Yes. RGN (removable gooseneck), step-deck, flatbed, double-drop, and beam trailer each have different shipper search intent. Per-equipment pages outperform a generic fleet page.
- How do we handle owner-operator vs fleet differentiation?
- State which you are clearly. Owner-operators get specific loads; fleet carriers get others. Ambiguity costs both.