Handled Tax and Advisory CPA firm build and ongoing Full Visibility Stack
Amanda Emerdinger operates Handled Tax and Advisory, a tax and advisory firm offering small business tax preparation, advisory services, and compliance. The engagement consolidated two domain properties (handledtax.com and handledtaxes.com), shipped a full build at $997 one time, and landed on the Full Visibility Stack retainer at $397 per month.
Who is Handled Tax and Advisory?
Handled Tax and Advisory is a CPA firm serving small business owners with tax preparation, year round advisory services, and compliance work. Amanda Emerdinger is the principal and the face of the practice. The firm attracts clients who want more than seasonal tax filing, specifically business owners looking for a strategic advisory relationship that pays attention year round.
What was the situation at kickoff?
At engagement start, the practice had two parallel domain properties that split authority and confused both search engines and potential clients. Schema coverage was minimal. The contact form pipeline was unreliable, which is not a minor problem when your business depends on prospective clients filling out a form. Visual identity needed to match the credibility of a real CPA practice, not a generic small business template.
What tier coverage was deployed?
A $997 Small Business Standard build covered the rebuild. The Full Visibility Stack retainer at $397 per month was added on launch. Tier coverage on the retainer includes T1 Foundation, T3 AI Domination, and T4 Entity and Authority.
How was the architecture approached?
The dual domain problem was resolved by designating handledtaxes.com as the canonical property and setting up a 301 redirect from handledtax.com so that all authority consolidates on one URL. A headshot photography session produced a full smile colored headshot that ships with the site as the primary social proof element. The contact form pipeline was rebuilt on a hardened server side path (seo-sidecar on port 9090) with Turnstile ready anti spam and SMTP relay that actually delivers.
Schema depth is heavy because tax advisory is a trust business. AccountingService schema, Person schema for Amanda with professional credentials, Organization schema for the firm, and FAQPage schema on every service page. The schema graph gives AI models a coherent entity to cite when a small business owner asks ChatGPT for tax help.
What results emerged?
Domain consolidation lifted ranking on terms where both domains previously competed. The form pipeline now delivers reliably, which means intake works without Amanda manually chasing. AI visibility is the stated next milestone. The Full Visibility Stack retainer runs month to month and produces a monthly PDF report.
What comes next?
Ongoing Full Visibility Stack. Near term work focuses on expanded AEO coverage so that "small business tax advisor" queries in ChatGPT cite Handled Tax and Advisory. Longer term, a T14 Advanced and Immersive upgrade could ship an AI assistant that answers tax questions on the site and captures leads out of the conversation.