Verifiable production builds

Case studies. Not testimonials.

Every case below is a real production site you can click into right now. Architecture, schema, results. We don't anonymize "a mid sized SaaS in the Midwest". These are named brands with verifiable URLs and inspectable source code.

Selected work

Builds where the constraint was the story.

A bath and spa brand splitting its identity across two audiences. A federal recruiting agency standing up enterprise schema. A nonprofit referral funnel where every byte of clinical schema mattered.

🏘️

Eureka Bath Works

Constraint: One brand, two completely different audiences (Victorian heritage spa shoppers vs Norse aesthetic millennials). Solution: dual-mode 186-page Next.js build with shared CMS, dual nav, dual color systems, dual schema graphs. Result: Facebook Page Plugin live across 716 pages, Org+Service+Article schema everywhere, both audiences served by one site.

eurekabathworks.com →
🇺🇸

Federal Group Talent Partners

Constraint: Federal recruiting agency needed enterprise schema (EmploymentAgency + Org + Person), GA4 ready, honest 404s (no fake redirects), navy and red brand from the FG logo system. Solution: 22-page hand coded site, dedicated nginx config, full lead capture forms. Result: Shipping leads to federal hiring managers within first 30 days of launch.

fgtp.thatwebhostingguy.com →
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Handled Tax

Constraint: Bentonville tax practice needed referral-only intake, TaxDome embed swapped to Calendly, phone obfuscation, all 11 SEO frameworks executed, GBP CID wired site wide. Solution: FastAPI blog admin, Review schema stripped to avoid policy violations, full Org/Service/FAQ graph. Result: SQRG predicted High to Highest. GSC indexing rescue executed, all 65 URLs pushed via IndexNow.

handledtax.com →
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ARC&W Counseling

Constraint: Clinical compliance, FastAPI + SQLite admin backend, team page with marker-based rendering, contact form on owned infrastructure, Meta Pixel ban (Burton's Facebook Business Manager compromised). Solution: ARCW admin at /admin/ with htpasswd auth, three pixel IDs permanently blocklisted, full clinical schema graph. Result: Site launches clean with zero compromised pixel exposure.

arcounselingandwellness.com →
🚗

Dusty's Auto and Mobile

Constraint: SDV owned Cassville Missouri mobile mechanic needed an award-winning portfolio piece that performs. Solution: hand coded HTML, Three.js enhance layer, sticky mobile call bar, live jobs ticker, magnetic CTAs, Ctrl-K command palette for instant calls. Result: Award-grade visual treatment on a small business budget. Sub-second LCP, 4G testable.

dustysautoandmobile.thatwebhostingguy.com →
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IDS of NWA (NWAIDS)

Constraint: Fayetteville STI and HIV outreach nonprofit, referral-only intake flow, three physicians and community resources documented, full Section 508 accessibility, every claim verifiable. Solution: clinical schema, llms.txt + ai.txt for AI citation, AEO surface verified. Result: NAP unified, physician identities consistent across structured data, AEO citation surface clean.

nwaids.com →

Solution Gear Co.

Constraint: Solution Gear Co., a family owned industrial gear and gearbox repair shop serving Houston, had its brand split across two older sites, sgearbox.com and a legacy Hanson Gear Works site, which divided link equity and blurred which page was canonical. Solution: consolidated both into one fast hand coded site on sgearbox.com, wrote Schema.org structured data for the shop and its services, stood up a dedicated client owned GA4 property, and hardened the lead capture form, all served from owned nginx infrastructure. Result: a single canonical domain live on owned infrastructure, with traffic and form activity now measurable through the client GA4. Read the full case study →

sgearbox.com →
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ShowMeClean NWA

Constraint: ShowMeClean NWA, a house cleaning business owned by Janie See in Cassville Missouri, needed a brand canonical site consolidating three legacy subdomains (janieseecleaning, clean-nwa, pretty-clean-nwa) and ranking pages for each Barry County town she serves. Solution: hand coded static site, five service detail pages (recurring, deep, move in out, post construction, office), five service area pages (Cassville, Monett, Shell Knob, Aurora, Barry County), HouseCleaningService + Organization + LocalBusiness combined schema, HowTo onboarding flow, FAQPage, Review and Person schema for Janie, full AEO surface set (llms.txt, brand.json, aeo.json), all 18 AI crawlers explicitly allowed in robots.txt. Result: 23 page sitemap submitted to Google, mobile Lighthouse 84 with 0 CLS, average ranking position 7.5 on indexed queries. Read the full case study →

showmecleannwa.com →
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Steele Solutions

Constraint: Steele Solutions, a family-run merchant services brokerage owned by Jim and Kim Steele in Branson Missouri, needed a search-visible site that captures four-state Ozarks commercial intent across POS systems, credit card processing, ATM placements, business lending, CSSI cost segregation, and the dual pricing + free POS placement programs. Solution: 60+ page hand-coded site, T1-T9 framework install, 13 service-area pages across Missouri and Arkansas (Branson, Springfield, Lake of the Ozarks, Joplin, Cassville, Hollister, Forsyth, Kimberling City, Reeds Spring, Bentonville, Rogers, Eureka Springs, Berryville), Organization + LocalBusiness + FinancialService combined schema, hasOfferCatalog with 9 explicit services, FTC-disclosed partner directory, Business CPR brand concept, full AEO surface set, all AI crawlers welcomed. Result: 43 URL sitemap, sitewide-nav internal linking architecture linking every page to every service + service area, IndexNow Bing + Yandex submitted, Wayback Machine archived for Common Crawl signal, average position trajectory targeted 27 to 15 over 4 weeks. steelesolutions4u.com

steelesolutions4u.com →
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