T1 Foundation Stack for small business
T1 Foundation Stack is the ThatDeveloperGuy engine optimization tier that covers SEO. $797 one time for the deployment plus $150 per month for ongoing management. Technical SEO (crawl budget, canonicals, hreflang, redirect hygiene), page speed to v2.3 binding thresholds (LCP under 2.5s, CLS under 0.1, INP under 200ms), mobile optimization, structured data basics (Organization, Person, WebSite, BreadcrumbList), GA4 and Google Search Console setup with Consent Mode v2, sitemap.xml and robots.txt generation, HTTPS enforcement, accessibility baseline (WCAG 2.2 AA), cookie consent implementation.
What does T1 Foundation Stack actually include?
Technical SEO (crawl budget, canonicals, hreflang, redirect hygiene), page speed to v2.3 binding thresholds (LCP under 2.5s, CLS under 0.1, INP under 200ms), mobile optimization, structured data basics (Organization, Person, WebSite, BreadcrumbList), GA4 and Google Search Console setup with Consent Mode v2, sitemap.xml and robots.txt generation, HTTPS enforcement, accessibility baseline (WCAG 2.2 AA), cookie consent implementation.
Who is T1 for?
Every website. T1 is the foundation every other tier assumes. If your site cannot pass Lighthouse v2.3 thresholds, higher tiers will not deliver their full value.
What does T1 cost?
$797 one time covers the tier deployment, configuration, and the first 30 days of management. Payment plans available (two or three equal payments at no extra cost).
$150 per month covers ongoing management, monthly reporting, and continuous iteration. Month to month, no cancellation fee. Typical commitment is 6 to 12 months to see full compound effect.
T1 is also included in the Full 14 Tier Bundle at $11,997 one time or $2,997 per month.
What does the rollout look like?
Week 1: site audit and Lighthouse baseline. Week 2: technical fixes (schema, sitemap, robots, canonical, CWV). Week 3: analytics wiring and verification. Week 4: final audit against v2.3 thresholds.
What results can I expect?
Lighthouse scores lift to 90+ performance, 100 accessibility, 100 best practices, 100 SEO within 30 days. Google Search Console starts reporting clean indexation. First signs of rank improvement within 30-60 days. Specific magnitudes vary by baseline and competition. Directional outcomes are predictable, precise numbers are not.
How does T1 fit with other tiers?
Prerequisite for all other tiers. T1 alone gives a small business a technically clean site. Pair with T2 for traditional SEO depth or T3 for AI visibility. See the full tier map for every combination.
What do I get on delivery?
Lighthouse report showing before and after scores, Google Search Console property and Analytics 4 property both verified and reporting, sitemap.xml live and submitted, llms.txt at site root, documentation of every change. All deliverables owned by the client from day one. Everything documented.
Frequently asked questions
Do I need T1 before T1?
T1 is the foundation every other tier assumes. If you start here you are set for every later tier.
Can I run T1 without a monthly retainer?
Yes. The $797 one time covers deployment plus the first 30 days. After that, the tier continues to work, but ongoing iteration and reporting require the monthly. Most clients find the monthly pays for itself through compounding gains.
What is the typical commitment?
Month to month, no cancellation fee. Most clients see compound effect between 6 and 12 months. Early cancellation is allowed with 14 days notice for the next billing cycle.
Can I combine T1 with other tiers?
Yes. Most clients run T1 plus 2 or 3 additional tiers based on their goals. The Full Bundle is also an option if you want every tier.