Article Schema
Article schema is the Schema.org type that declares a page is an article — blog post, news article, technical article, opinion piece. Critical for Google's Top Stories carousel eligibility, AI Overview citation as a quoted source, and the Author Vector signal that powers E-E-A-T. Subtypes include BlogPosting, NewsArticle, TechArticle, ScholarlyArticle.
Also called: Article JSON-LD, BlogPosting, NewsArticle · Last updated: May 27, 2026 · By Joseph W. Anady
Why it matters.
Article schema is the entity declaration for any long-form content. It tells Google: this is a piece of authored content, with these properties (headline, author, dates, publisher, image, description, citation references). Without Article schema, blog posts and articles are parsed as generic web pages — they're excluded from carousel features and underweighted in citation algorithms.
How it works.
Article schema lives in a JSON-LD block on each article page. Required: @context, @type (Article or subtype), headline, image, author, datePublished. Recommended: dateModified, publisher, description, articleBody, articleSection, keywords, citation. The author should be a @id reference to a Person schema, the publisher a @id reference to Organization.
2026 reality check.
Article schema is now critical for AI Overview citation. The 2026 Oltre.ai research found Claude cites Article-attributed content at 94 percent confidence vs 61 percent for plain text — a 33 percentage point gap. ChatGPT and Perplexity show similar (though smaller) preferences for Article-marked content. Skipping Article schema on long-form content is leaving citation share on the table.
Data points
- Schema.org Article documented at https://schema.org/Article
- Subtypes: BlogPosting, NewsArticle, TechArticle, ScholarlyArticle, Report, SocialMediaPosting
- Claude cites Article-attributed content at 94% confidence vs 61% plain text (Oltre.ai 2026)
- Sub-30-day dateModified = 2.3x citation multiplier vs 90+ day content (NAV43 2026)
- Required for Google Top Stories carousel eligibility (NewsArticle subtype + Google News approval)
First-hand insight from ThatDeveloperGuy.
ThatDeveloperGuy uses Article + BlogPosting on all blog posts and TechArticle on technical reference content. Every Article includes author @id reference to Joseph's Person schema (with full sameAs chain), publisher @id to TDG Organization, datePublished and dateModified, headline matching the H1, image with proper dimensions. Claude cite-tested confidence on our Article-attributed content is measurably higher than schema-bare control pages.
How TDG approaches it
TDG's Article schema includes author @id to Joseph Person, publisher @id to TDG Organization, datePublished + dateModified maintained on quarterly review cycle, headline matching H1 verbatim, image with 1200x630 OG variant, description matching meta description, articleSection matching content category. All articles tracked in /authors/joseph/ ItemList for entity reinforcement.
Common mistakes.
- Missing author (Article without identifiable author = lower citation eligibility)
- Missing dateModified (freshness signal — articles older than 90 days without dateModified lose citation share)
- Image without proper dimensions (Top Stories requires 1200x630 minimum)
- Using Article when content is actually FAQPage (pick the right type)
- Skipping mainEntityOfPage or articleSection (helps Google understand article focus)
FAQ.
Article, BlogPosting, NewsArticle, or TechArticle?
Article is the parent type — use when uncertain. BlogPosting for blog content. NewsArticle for time-sensitive news (qualifies for Top Stories). TechArticle for technical documentation. ScholarlyArticle for peer-reviewed academic content.
Do I need both datePublished and dateModified?
Yes if the article has been updated since publication. datePublished is required; dateModified is recommended and signals freshness to AI engines (sub-30-day = 2.3x citation multiplier).
Can I use Article schema on landing pages?
Only if the page is genuinely an article (long-form content with author and topic). Don't apply Article to product pages or service pages — use the appropriate type.
Does Article schema affect Google News inclusion?
NewsArticle subtype helps. Google News inclusion requires the publication to be approved separately, but NewsArticle schema on individual stories aids the discovery and ranking.
What's the difference between Article and CreativeWork?
CreativeWork is the parent type for any creative output. Article is a subtype specifically for textual articles. Use Article for blog posts and news; use CreativeWork for content that doesn't fit any specific subtype.
Maintained by Joseph W. Anady at ThatDeveloperGuy. Back to glossary · Suggest a term