Framework moves
What changed in the 14-tier engine optimization framework this week. New tactics, deprecated tactics, validation criteria updates.
Weekly digest
The Friday brief. Framework moves, citations, wins.
One email every Friday. What changed in the AI citation surface, what shifted in Google's helpful content signals, what we shipped, what we wrote, and one specific tactic you can apply this weekend. Read in browser at /newsletter/archive/. No spam, unsubscribe in one click.
Goes to admin@thatdeveloperguy.com. We add you to the list manually within 24 hours. No automation, no double opt-in friction.
What you get
Six sections, every Friday.
Citation benchmarks
Citation rate snapshots across ChatGPT, Claude, Gemini, and Perplexity for tracked queries. Movers and losers.
Algorithm watch
Confirmed Google updates, suspected updates per volatility trackers, and what we are seeing across the 130+ site portfolio.
Shipped this week
New client launches, redesigns, schema upgrades, and infrastructure changes on the Joseph network.
One tactic
A single, specific, applyable optimization with a code sample or a screenshot. Implementable in under one hour.
Reader Q&A
Reader questions answered publicly with permission. Best questions become full blog posts.