Web Development for Real Estate Agents and Brokerages

Real estate agent sites compete against Zillow, Realtor.com, and Redfin for the searches that should belong to the local agent. The site has to win neighborhood-specific intent that the national portals do not personalize to.

Reference build: Local Living Realty NWA

We built the Local Living Realty NWA site for Laycee Maupin’s brokerage in Huntsville, Arkansas. The build avoids the off-the-shelf real estate template look (blue, white, glossy stock photo) in favor of a charcoal-and-turquoise palette that reads as confident rather than corporate.

Property listings as first-class pages

Neighborhood content as the differentiator

Zillow knows the listing data. Zillow does not know the neighborhood. The agent who publishes neighborhood-specific content (schools, HOA, flood zones, commute corridors, local builder reputations) wins the searches Zillow cannot personalize.

Pricing

Production builds from $997. Full Visibility Stack from $397/month. See full pricing.

Real estate FAQ

Do we need IDX integration?
Yes for active agents and brokerages; no for retired agents running a referral-only practice. We have wired IDX through dsIDX and Real Geeks and built fully server-rendered listing surfaces; the right approach depends on listing volume.
Should we publish past sales?
Yes with seller consent. Past sales build credibility better than testimonials. Publish address, sold date, days on market, and list-to-sale ratio where the seller permits.
How do we handle MLS compliance?
MLS rules vary by region but all require attribution on IDX listings, compliant photography licensing, and timely status updates. We build to the operating MLS’s rules; the rules update yearly and the build has to accommodate.