Web Development for Combat Sports Gyms
BJJ, Muay Thai, MMA, and boxing gyms compete for trial classes against bigger national franchises. The site has to communicate that the gym is the real deal in the first ten seconds: real coaches, real students, real competition history.
Reference build: TCB Fight Factory
TCB Fight Factory is a combat sports gym operating in the Cassville and Roaring River area. We built the production site, the class schedule, the coach roster, and the trial class lead form. The site stays focused on the work happening inside the gym, not on lifestyle marketing.
What combat sports sites need that generic fitness sites don’t
- Coach roster with actual competition record, lineage, and rank verifiable on third-party sources
- Class schedule that lives on the page, not behind a third-party app login
- Trial class CTA prominent above the fold with clear next-step expectations
- Student progression evidence: belts, titles, competition results where actually verifiable
- Honest disclosure about contact rules per class (sparring intensity, drop-in pricing, etc.)
- SportsActivityLocation plus MartialArtsSchool schema with explicit discipline declared
Lineage and verification
BJJ in particular cares about lineage. A gym claiming Gracie Barra or Roger Gracie affiliation can be verified through their parent association. We display lineage where it is real and verifiable; we omit it where it would not survive a phone call to the parent academy.
Pricing
Production builds from $997. Full Visibility Stack from $397/month. See full pricing.
Combat sports gym FAQ
- Do we need to publish monthly membership pricing?
- Yes for trial conversion. Hidden pricing pushes the prospective student to call a competitor whose pricing is published. Publish a clear range; let the staff explain the structure at the trial class.
- Can we list coaches with active competition careers?
- Yes, with care. Active competitors win and lose. The page should reflect verifiable competition history with citation to the parent organization (IBJJF, USA Boxing, etc.), not just claimed wins.
- How do we handle waivers and minors?
- Waiver and minor enrollment paperwork lives at intake, not on the public site. We link to the waiver PDF for review but do not collect it through the site itself.