Have you really built sites in Medical Specialty Practices?

Yes. Reference site: NWA Infectious Disease at https://nwaids.com.

Do you understand the regulatory landscape for Medical Specialty Practices?

We are not a law firm. We build sites that respect category norms and coordinate with client counsel.

How long does a typical build take?

Four to eight weeks depending on content readiness and design depth.

Web Development for Medical and Wellness Specialty Practices

MedSpa, dermatology, cosmetic, and integrative wellness sites operate in the YMYL gray zone between aesthetics and medical practice. We treat every claim as fully YMYL: clinical claims have to be verifiable, before-and-afters have to be the practice’s own work, every injector has to be tied to their actual license.

Reference build: Thrive MedSpa

We built the Thrive MedSpa site with MedicalSpa schema and per-injector Person schema. The site includes a before-and-after gallery with consent-verified imagery and per-image disclosure of treatment details. Procedure pages do the heavy lifting; generic “injectables” pages lose every time.

Procedure pages, not generic service pages

Per-procedure pages: Botox, dermal filler by family (Belotero, RHA, Restylane, Juvéderm)
IV therapy menu by formulation (NAD+, Myers, hangover, immune)
Laser pages by device and target (BBL, Halo, CoolPeel, AviClear)
Dermatherapy pages by modality (chemical peels, microneedling, RF microneedling)
Honest expected-outcome language, never guarantees
FDA disclosure for off-label uses, rendered prominently

The injector accountability layer

Every procedure page that involves an injector names the injectors who perform the procedure, with their license number and training credentials displayed. Customers searching for an injector by name find a page that confirms the injector works at the practice. Search engines and AI engines build entity cards from this without inferring.

Pricing

Production builds from $997. Full Visibility Stack from $397/month. See full pricing.

Medical specialty FAQ

Should we display before-and-after photos?: Yes if the patient has signed a photographic consent release. The release is non-negotiable. Per-image disclosure (treatment performed, time elapsed, no retouching) is also non-negotiable.
What about HIPAA on the marketing site?: The marketing site does not handle PHI. The contact form should not invite PHI. The patient portal is HIPAA-covered; we link to it but do not embed.
Can we publish “average price” for procedures?: Yes for elective cosmetic procedures where pricing is consumer-facing. Avoid “average price” for procedures with insurance coverage variability.