Web Development for Counseling Practices
Counseling sites operate under the strictest YMYL discipline on the web. Every claim has to survive an editorial review. Every clinician page has to display real credentials, real licensure, and real specialties. Stock therapy photography is a credibility tax we refuse to pay.
Reference build: Arkansas Counseling and Wellness
We rebuilt the Arkansas Counseling and Wellness multi-clinician practice, including the FastAPI admin backend at /admin/ for ongoing content edits without going through WordPress. Marker-based renderers handle team and locations pages so non-developer edits stay safe. The site stays YMYL-clean: no fabricated outcomes, no exaggerated approach claims.
What counseling sites must do
- MedicalBusiness plus MedicalClinic schema with full Person nodes per clinician
- Per-clinician pages with state license, specialty list, age groups served, and insurance acceptance
- Per-modality pages: CBT, EMDR, DBT, IFS, ACT. Each ranks on its own intent
- Crisis disclaimer visible on every clinical page, not hidden in the footer
- Insurance acceptance hub clearly listing in-network panels by carrier and state
- No claims about outcomes, no implied promises about therapy effectiveness
What the site cannot say
Counseling content lives downstream of HHS, FTC, and state licensing board rules. The site cannot make outcome claims (“we cure anxiety”), cannot imply rapid resolution timelines (“feel better in 4 sessions”), and cannot describe specific techniques as guaranteed solutions. We hold the line on this even when clients push.
Pricing
Production builds from $997. Full Visibility Stack from $397/month. See full pricing.
Counseling practice FAQ
- Can we publish testimonials from former clients?
- Highly carefully and only with documented written consent. Most state licensing boards have rules about therapist-client testimonials. We default to not publishing client testimonials and instead leaning on third-party indicators (peer recognition, organizational affiliations).
- Do we need HIPAA compliance on the marketing site?
- The marketing surface itself does not handle PHI. The contact form should not invite PHI disclosure. The client portal (TherapyNotes, SimplePractice, etc.) is HIPAA covered; we link to it but do not embed.
- What about Psychology Today verification?
- We display Psychology Today verification and link to the practitioner’s profile where applicable. Psychology Today is one of the highest-authority signals for therapy SEO and AI citation work.