01
Performance
Lighthouse mobile and desktop.
Core Web Vitals (LCP, INP, CLS, FCP, TBT, TTFB), category scores, and the top render blocking and unused asset opportunities. Pulled live from the Google PageSpeed Insights API.
Lighthouse · Schema · AEO · Security · AI bots
Engine Optimization Diagnostic.
A real seven section audit of how your site looks to Google, Bing, ChatGPT, Claude, Perplexity, and the rest. One score, prioritized remediation, branded PDF in your inbox. Free.
Google PageSpeed v5
Schema.org strict
OWASP header baseline
18 AI crawlers checked
What gets inspected
Eleven sections. One score.
Each section produces an independent 0–100 score with grade, summary, and prioritized fixes. The overall score is a weighted average. The PDF separates "ship today" items from "long term" so the next step is obvious.
02
AEO · AIO
llms.txt, sitemap, IndexNow, FAQ.
Whether the site exposes the assets that AI engines use to resolve and cite it. llms.txt, llms-full.txt, sitemap.xml, IndexNow key, FAQ schema, freshness signals, security.txt.
03
Schema
JSON-LD graph validation.
Every JSON-LD block parsed, every entity validated against schema.org required properties, and graph coverage measured against the Organization, LocalBusiness, WebSite, BreadcrumbList, FAQPage baseline.
04
Security
Headers against OWASP baseline.
HSTS, CSP, X-Frame-Options, X-Content-Type-Options, Referrer-Policy, Permissions-Policy, COOP, CORP. Pass, warn, or fail with the recommended value.
05
Framework
Stack and bloat profile.
WordPress, Wix, Squarespace, Webflow, Shopify, Duda, Next.js, Nuxt, SvelteKit, Astro, Gatsby, Hugo, Jekyll, Drupal, Joomla, custom static. Detected by headers, asset paths, generator meta, cookies, and endpoint probing.
06
Analytics
GA4 and Consent Mode v2.
GA4 IDs, GTM containers, Microsoft Clarity, Meta Pixel, Hotjar, Plausible, Fathom. Critically, whether Consent Mode v2 is properly configured for ad_user_data and ad_personalization.
07
AI bots
Robots.txt AI crawler allowlist.
GPTBot, ClaudeBot, PerplexityBot, Google-Extended, Applebot-Extended, CCBot, OAI-SearchBot, plus eleven more. Per-crawler allow or block status, pulled from the site's actual robots.txt.
08
Heading map
H1–H6 hierarchy.
Single H1 verification, heading skip detection, length and density checks. Bad heading structure quietly ruins AI extraction. This finds it.
09
Internal linking
Anchors and depth signals.
Internal vs external link count, raw URLs as anchor text, nofollow ratio, footer link density. Crawl budget and entity reinforcement, exposed.
10
Image audit
Alt, lazy load, format.
Alt-text coverage, missing dimensions, lazy-load presence, modern formats (AVIF, WebP), oversized PNG/JPG flags. Image SEO is half of multimodal AI now.
11
TLS
Cert and protocol.
TLS version (1.2 vs 1.3), cipher suite, certificate issuer, days to expiry, OCSP stapling, HTTP/3 (Alt-Svc). The infrastructure layer most audits skip.
PDF
Output
Branded eight page report.
Cover with score and verdict, score breakdown chart, per-section drill down, prioritized remediation. Email gated, free, delivered with a 24 hour personal follow up if you want one.
How to read the score
A real number, not a vibe.
Most "free audits" assign a score by counting H1 tags. This one weighs Lighthouse 25%, AEO/AIO 18%, schema 13%, security 12%, analytics 8%, framework 8%, robots 6%, heading map 4%, internal linking 3%, image audit 2%, TLS 1%. The verdict band tells you where you stand.
- 90–100 Exemplary — Top decile of indexed sites. Holding pattern, not a build pattern.
- 75–89 Strong — Solid foundation. Targeted improvements unlock more visibility.
- 60–74 Adequate — You exist, you index. Real money sits on the table.
- 40–59 Underperforming — Several material issues are dragging visibility.
- 0–39 Critical — Foundational problems. Schedule a rebuild.
Want it executed too
The audit is the entry. The build is the exit.
If the report tells you what is broken and you want one engineer to fix it (and keep it fixed), the Full Visibility Stack covers all eleven sections at $397/month, and a one-time Tier 1 to Tier 14 build is available. No retainer, no deposit, no upsell pressure.