Technical foundation
Crawlability, indexing, canonicals, sitemap, robots, redirects, schema, mobile usability, security headers. T1 Foundation deploys all 28 items as the non-negotiable baseline.
SEO for small business
Search rankings, without an agency markup.
SEO is the original engine optimization pillar. Get found on Google and Bing through technical foundation, content strategy, internal linking, and continuous monitoring. The 14 tier framework includes 56 SEO-pillar items across T1, T2, T5, and T12.
SEO · Search Engine Optimization
What is SEO?
Traditional Google and Bing rankings, done by someone who actually writes the HTML.
Search Engine Optimization is the practice of making your website rank in traditional search engines — Google, Bing, DuckDuckGo, Yandex, Baidu — for the queries your customers type. SEO has been around since 1997 and remains the largest single source of organic traffic for most small businesses.
What it includes
The complete SEO stack.
Every SEO engagement includes the disciplines below. Tier-by-tier the items get more specific. The full 14 tier framework documents 178 individual optimization items.
Content strategy
Search intent mapping, content gap analysis, competitor research, content briefs, long-tail targeting. T2 Search Visibility covers the strategy layer.
Topical authority
Hub-and-spoke architecture: pillar pages link to 8-15 cluster pages that link back. Earns topical authority with Google's helpful content ranking.
SERP feature targeting
Featured snippets, People Also Ask, zero-click answers, image search, brand SERP optimization. Each is a separate optimization item in T2.
Trust signals
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). Author boxes, last-updated dates, citations, reviews, certifications. T2 ETO + T4 entire tier.
Internal linking
8-15 contextual links per long-form page. High-authority pages boost underperforming pages. Quarterly orphan-page audit.
Local SEO
Google Business Profile, NAP consistency across citations, hyperlocal targeting, review velocity. T5 Local Domination = 16 dedicated items.
Core Web Vitals
LCP under 2.5s, INP under 200ms, CLS under 0.1. Google ranking factor since 2021. T1 CWV item.
Continuous monitoring
Daily rank tracking, GSC analysis, algorithm update response, competitor watch. T9 Monitoring & Intelligence.
Tiers that deploy this pillar
SEO maps to 4 tiers.
Every pillar is implemented across multiple tiers in the framework. Below are the tiers that contain SEO optimization items. Start with the lowest tier for your stage.
- T1 Foundation — $797 + $150/month
- T2 Search Visibility — $797 + $200/month
- T5 Local Domination — $697 + $200/month
- T12 International — $997 + $300/month
Who it is for
Common SEO engagement profiles.
SEO is structured by tier so any business size and budget can adopt the right scope. Below are the most common pairings.
Local service businesses
Plumbers, HVAC, attorneys, dentists, chiropractors, contractors. T5 Local + T1 Foundation = $1,494 one time. Most common starter combo for service businesses.
Professional services
Accountants, financial advisors, consultants, agencies. T1 + T2 + T4 = $2,191 one time. Authority-led SEO.
E-commerce
Online stores. T1 + T2 + T11 Marketplace = $2,391 one time. Product schema + organic search + Amazon/Etsy.
Content publishers
Bloggers, news sites, niche authority sites. T1 + T2 + T6 Content & Multimedia = $2,191 one time.
YMYL businesses
Health, finance, legal, safety. T1 + T2 + T4 + T9 Monitoring = $2,688 one time. Heightened E-E-A-T standards.
Start with SEO
Ready to make SEO happen?
Send your business name, your category, and a few competitor URLs. Within 48 hours a working homepage demo with the SEO foundation deployed lives on a staging subdomain. Pay only when you decide to deploy.