AEO
Answer Engine Optimization
Place a complete TL;DR answer above the fold, use short paragraphs and lists, add Key Takeaways, and format answers to match question structure for direct extraction.
- Place complete standalone answer in the first 80 to 100 words as a TL;DR
- Use short paragraphs of three to four sentences with bold key claims, lists, and tables
- Add a Key Takeaways or Quick Answer box at the top of every high-intent page
- Include author name, last-updated date, and inline citations on every claim
- Format answers to match question structure with a direct definition for what is queries
- Write self-contained 40 to 60 word answer paragraphs that work as extracted snippets
- Add Question and Answer schema where genuinely applicable
Validation: Test target queries in ChatGPT, Perplexity, and Gemini and the page appears in citations within 30 days.
GEO
Generative Engine Optimization
Lead with original stats and research, write authoritative third-person language, embed expert sections, and pair every claim with a verifiable source link.
- Lead with unique statistics, original research, or comparison data in the first 300 words
- Use authoritative fluent language and avoid hedging like might or could
- Add Expert Perspective or From Our Research subsections with credentialed authors
- Maintain high factual density so every paragraph contains at least one citable fact
- Use third-person factual statements that LLMs can directly quote
- Include Why It Matters framing that explains stakes and context
- Pair every key claim with a verifiable source link
Validation: Page is cited as a source in AI engine answers and original data points get quoted verbatim.
CAO
Conversational AI Optimization
Write in Q&A format with conversational H2s, second-person tone, follow-up sections, and prompt starter suggestions optimized for chatbot retrieval.
- Write in natural Q and A format with H2s phrased as actual user questions
- Create dedicated follow-up question sections at the bottom of each topic
- Use conversational H2s like What is X, How do I Y, and Why does Z happen
- Match exact phrasing from voice search queries and chatbot prompts
- Write in second person with a direct, helpful tone
- Add a Related Questions section that mirrors PAA structure from Google
- Include conversation starter prompts users could paste into ChatGPT
Validation: Page surfaces as a source for follow-up questions in conversational AI sessions.
RCO
RAG Chunk Optimization
Structure content into self-contained 200 to 400 word chunks led by topic sentences, use semantic boundaries with id attributes, and avoid cross-chunk references.
- Structure content into self-contained chunks of 200 to 400 words that stand alone
- Each chunk leads with a topic sentence summarizing the entire section
- Add semantic chunk boundaries via section and article tags with id attributes
- Avoid mid-paragraph references like as mentioned above so chunks stand alone
- Include enough context per chunk that a retrieval system can return it as a complete answer
- Use descriptive H2 and H3 headings that act as chunk titles
- Test chunk extraction by copying any single section and confirming it stands alone
Validation: Each section returns standalone meaningful content when extracted and retrieval tools return relevant chunks.
PRO
Prompt Response Optimization
Identify common AI prompts in your niche, build dedicated answer pages, match expected response formats, anticipate follow-ups, and weekly-test prompt visibility.
- Identify common prompt patterns users send to ChatGPT, Claude, and Perplexity in your niche
- Build dedicated answer pages for each prompt pattern
- Match content structure to expected AI response format like comparison tables and ranked lists
- Anticipate follow-up prompts and pre-answer them on the same page
- Use prompt-style headings like Compare X vs Y or Best X for use case
- Include a section telling users how to ask AI about your content
- Test target prompts weekly across major AI engines
Validation: Top 20 prompt patterns in your niche return your content as the primary citation.