The fourteen tiers
Pick the rung that fits. Climb when you are ready.
Each tier is independently scopable, priced, and shippable. Tier 1 is the non-negotiable foundation — the other thirteen build on top in order of leverage. The full 14 tier bundle deploys all 178 items at $11,997 one time or $2,997 per month.
Non-negotiable technical bedrock. Every page, server config, and CMS gets these implemented before any other tier is touched.
ACrawlability & Indexing (10)
- TSO Technical SEO
- ARC Site Architecture
- MTO Meta Tags
- SDO Structured Data
- XSO XML Sitemap
- RPO Robots Protocol
- RDO Redirects
- EEA Entity E-E-A-T
- INO IndexNow
- LMO llms.txt
BPerformance (8)
- CTO Compression+Caching
- CDN Edge Network
- HTO HTTP/3 + QUIC
- DPO DNS Preconnect
- WPO Web Performance
- CWV Core Web Vitals
- CRP Critical Render Path
- RNO Render Optimization
CExperience & Access (5)
- UXO User Experience
- ACO Accessibility
- IDO Image Dimensions
- FIO Favicon Set
- EPO Error Pages
DSecurity & Compliance (2)
- SSO Site Security HSTS+CSP
- GCO GDPR Consent Mode v2
EModern Web (3)
- JSO JavaScript SEO SSR
- PWO PWA + Service Worker
- LFO Log File Analysis
Controls traditional Google search rankings through content strategy, topical authority, SERP feature targeting, trust signals, and ethical link work.
AContent Strategy & Research (5)
- SIM Search Intent
- CGA Content Gap
- CMA Competitor Mapping
- CBO Content Briefs
- LTO Long Tail
BTopical Architecture (3)
- TAO Topical Authority
- PCO Pillar Cluster
- SCO Semantic Content
CSERP Feature Targeting (6)
- FSO Featured Snippets
- PAO People Also Ask
- ZEO Zero Click
- PLO Passage Optimization
- BSO Brand SERP
- IEO Image Engine
DAuthority & Trust (5)
- ETO E-E-A-T Trust
- AAO Author Authority
- NLO Natural Language
- ESO Entity Salience
- SXO Search Experience
ELink & Off-Page (4)
- OPO Off-Page
- LBO Link Building
- ILO Internal Links
- OLO Outbound Links
FLifecycle & Maintenance (5)
- CLO Content Lifecycle
- DCA Disavow & Toxic
- LRE Link Reclamation
- CSO Click Signals
- SVM SERP Volatility
Dominate generative AI engines (ChatGPT, Perplexity, Claude, Gemini, Copilot, Grok) with citation-friendly machine-readable entity-strong extractable content.
AAI Answer & Extraction (5)
- AEO Answer Engine
- GEO Generative Engine
- CAO Conversational AI
- RCO RAG Chunks
- PRO Prompt Response
BEntity & Knowledge Graph (4)
- EEO Entity Engine
- KGO Knowledge Graph
- BLF Brand Language Feed
- WIK Wikipedia Wikidata
CMultimodal & Structured (3)
- MMO Multimodal
- AFO AI Function HowTo
- VEO Vector Embedding
DCrawler Access & Platform (3)
- ACM AI Crawler Access
- PSO Platform Specific
- CTM Citation Tracking
EScale & Dynamic (2)
- PGO Programmatic Growth
- DCO Dynamic Content
FTrust & Verification (3)
- VCO Verifiable Claims
- ASM AI Sentiment
- FRO Freshness Recency
Defensible long-term brand authority through entity positioning, reputation management, earned media, thought leadership, and competitive moat-building.
APersonal & Founder Brand (3)
- PBO Personal Brand
- FBO Founder Content
- SAO Speaking Authority
BReputation Management (3)
- REO Reputation Engine
- RMO Review Management
- CDO Crisis & Defense
CEarned Media & PR (3)
- DPR Digital PR
- EAO Earned Authority
- EXO Expert Network
DBrand Authority Signals (3)
- BMO Brand Mentions
- BAA Brand Association
- TLO Thought Leadership
ECompetitive & Backlink (2)
- CIO Competitive Intelligence
- BAO Backlink Authority
Owns local, map, and voice searches through GBP optimization, hyperlocal targeting, citation consistency, review velocity, and local authority.
ALocal Foundation (4)
- LEO Local Engine
- NAP Name Address Phone
- LSC Local Schema
- LCO Local Content
BGBP & Maps (3)
- GBO Google Business Profile
- GMA Maps Optimization
- MPO Map Pack
CGeographic Targeting (3)
- STO Service Area
- HLO Hyperlocal
- GTO Geo Targeting
DEngagement (2)
- RGO Review Generation
- VSO Voice Search Local
ELocal Authority (4)
- LIO Local Inbound
- NEO Neighborhood Entity
- LLB Local Link Building
- LRO Local Relevance
Multiplies content across formats — text, video, audio, image, interactive — with transcripts, structured data, and provenance.
AContent Strategy (3)
- CMO Content Multiplier
- CRO Content Repurpose
- CDX Content Distribution
BLong-Form & UGC (4)
- TPO Topic Pillar
- CSC Content Stack
- TCO Topical Cluster
- UGO User Generated
CVideo (3)
- VDO Video Optimization
- YTO YouTube SEO
- WCO Web Stories
EVisual & Interactive (2)
- IFO Infographics
- NWO Interactive Tools
FPerformance (2)
- CPA Content Performance
- CXO Content Experience
Closes visibility-to-revenue loop with privacy-compliant tracking, first-party data, CRM sync, and omnichannel attribution.
ATracking Foundation (5)
- GA4 Setup
- GTM Tag Manager
- GSC Search Console
- DLO Data Layer
- PVO Page View Events
BFirst-Party Data (4)
- FPO First Party Optimization
- CDU Customer Data Unification
- CPO Cookie Privacy
- ATO Audience Tracking
CConversion (5)
- CRO Conversion Rate
- ABO A/B Testing
- HMO Heatmap
- XPO Experimentation
- CVO Conversion Value
DLead Generation (4)
- LGO Lead Generation
- LNO Lead Nurture
- LQO Lead Quality
- CJO Customer Journey
Proactive oversight of rankings, AI citations, technical health, competitors, and brand sentiment across every channel.
ARanking & Visibility (3)
- KRO Keyword Rank
- AVT AI Visibility
- CDM Citation Discovery
BCompetitive & Algorithm (3)
- CAR Competitor Audit
- AUO Algorithm Updates
- SMO Sentiment Monitoring
CTechnical Health (3)
- SAT Site Audit
- TMO Tech Monitoring
- LGM Log Monitoring
EAlerts & Reporting (2)
- ALT Alert System
- EXR Executive Reporting
Makes the system scalable, repeatable, and efficient through automation, documentation, and quality assurance.
AAutomation (3)
- WAO Workflow Automation
- AIW AI Workflows
- PRP Process Repeatability
BDocumentation (3)
- DOC Documentation
- QAO QA Optimization
- TRO Training
CCustomer Communication (4)
- CRM Customer Relationship
- EMK Email Marketing
- SMK SMS Marketing
- PNO Push Notifications
Dominates third-party marketplaces (Amazon, Shopify, Etsy, Walmart, App Store) with product schema and platform-specific optimization.
APlatforms (4)
- AMO Amazon
- ASO App Store
- MPO Marketplace
- SHO Shopify
BData (3)
- PDO Product Data
- SFD Structured Feed Data
- RRO Reviews & Ratings
CConversion (3)
- COC Cart Optimization
- AVO Average Order Value
- RTO Retention
Enables global scaling while preserving local authority — hreflang, ccTLD vs subfolder decisions, multilingual content.
AInternational Foundation (3)
- IPO International Pages
- MLO Multilingual Optimization
- ISC International Schema
BDomain Strategy (3)
- ISM International Sitemap
- CCD Country Code Domain
- GTR Geo Targeting Reach
CLocalization (2)
- CUL Cultural Localization
- TCM Translation Content Management
Reserved capacity tier — voice and conversational interfaces are emerging. Items roll into T3 AI Domination and T6 Content Multiplier as they mature.
AReserved (0)
- Voice search
- Conversational interfaces
- Chat assistants
- Smart speaker optimization
Forward-looking optimization for emerging tech: AI agents, AR/VR, metaverse, Web3/blockchain. Opt-in based on audience and industry.
BAR/VR (3)
- ARO Augmented Reality
- VRO Virtual Reality
- SPC Spatial Computing
DWeb3 (3)
- W3O Web3 Optimization
- NFO NFT Optimization
- BLO Blockchain Optimization